About us
Professional In-Store Product Demos & Sampling Services
- Connection to customer and the Devine apart of brand loyalty
As certified Michigan Brand Ambassadors, we bring energy, knowledge, and professionalism to every 4-hour activation. Whether it’s food sampling at Meijer, a wine tasting at a specialty shop, or a craft beer demo in Traverse City, our goal is simple: make the customer feel something real.
Certified experts delivering engaging food, beer, wine, and spirits tastings that drive real sales
Expert activations that turn
strangers into loyal customers.
Certified Michigan Brand Ambassador offering professional 4-hour in-store sampling to boost your sales at local grocers.
Professional, local talent delivering exceptional food, wellness & experiential activations across the Great Lakes State.
- Corporate Events
- Bar Crawls
- College Game Days
- Street Team
- Festival Staff
- Promotional Models
- Tradeshow Models
- Food & Beverage Demos
- In-store Samplings
- Street team on college campuses and retail locations
- Superbowl Events
- Engaging with target consumers at sporting events
- Food and beverage demos
- Hosts/Hostesses
- Private Corporate Events
Michigan Brand Ambassadors
Professional In-Store Demos & Sampling in Traverse City and Northern Michigan
At Michigan Brand Ambassadors, we specialize in high-impact, face-to-face product demonstrations and in-store sampling throughout Traverse City and Northern Michigan. We help brands connect directly with customers through engaging, professional activations that drive trial, increase sales, and build lasting brand loyalty.
Whether you’re a local winery, craft brewery, specialty food producer, or nutraceutical brand, we deliver memorable in-store experiences that turn shoppers into loyal customers.
Our Mission
We believe the most powerful marketing still happens in person. Our certified brand ambassadors create genuine connections between products and people — one sample, one conversation, and one smile at a time. Every activation is designed to educate, entertain, and convert.
Meet Jace Lumen – Founder & Lead Brand Ambassador
Jace Lumen brings over 20 years of high-end culinary and experiential marketing experience to every activation. With a strong background in luxury hospitality at venues such as ARIA Resort & Casino and MGM Grand in Las Vegas, Jace developed exceptional showmanship and customer engagement skills.
He later expanded into large-scale retail activations, working with Product Connections at Sam’s Club, where he consistently delivered strong sales results through professional product demonstrations. His experience also includes successful campaigns for premium brands including Candela Mamajuana and MSN Taylor, as well as specialized sales work in the nutraceutical and wellness industry.
Jace combines deep product knowledge with a warm, approachable style that makes customers feel comfortable and excited to try new products. Fully certified in ServSafe Food Handling and Alcohol Service, he ensures every activation is professional, compliant, and results-driven.
Why Brands Choose Michigan Brand Ambassadors in Traverse City
• Local Expertise: Deep knowledge of the Traverse City and Northern Michigan market, including tourist traffic and seasonal opportunities.
• Proven Sales Impact: We focus on activations that don’t just sample — they sell.
• Certified & Insured: ServSafe certified with full General Liability and Errors & Omissions coverage.
• Flexible & Professional: From grocery stores and specialty shops to events, we adapt to your brand’s needs.
• Real Human Connection: Our ambassadors create authentic moments that algorithms and digital ads simply can’t replicate.
Serving Traverse City & All of Northern Michigan
We proudly provide professional in-store sampling and product demonstration services across Traverse City, Grand Traverse County, and surrounding areas of Northern Michigan. Whether you need help at major retailers, local specialty stores, or seasonal events, we bring energy, professionalism, and measurable results to every activation.
Let’s Create Real Connections That Drive Real Sales
If you’re a brand looking to increase visibility and sales in Traverse City and Northern Michigan, we’d love to partner with you. From food and beverage sampling to nutraceutical activations, we deliver professional, high-converting in-store experiences.
Contact Michigan Brand Ambassadors today to discuss your next in-store activation.
Phone: 248-705-2900
michiganbrandambassadors 