The Face of Your Brand, Done Right.
500+
Events Staffed
50+
Brand Partners
10 Years
In Michigan
6 Verticals:
Artisan Foods + beer + Wine + Nutraceuticals + Kombucha + Spirits
Michigan Only
Exclusively In-State Markets
100+
Brands Served
In-Store Results
Guaranteed Every Activation
Brands We’ve Worked With
Fully Credentialed. Fully Covered.
🛡️
Licensed & Insured
MBA carries full business liability insurance. We meet the compliance requirements of major retailers including Sam’s Club, Walmart, Total Wine & More, and Meijer — so your legal team can breathe easy.
Safe Serve Alcohol Certified
Our ambassadors hold Safe Serve alcohol certifications — meaning they can legally and responsibly conduct in-store tastings and pour samples. No liability concerns. No workarounds. Just compliant, professional demos.
Food Handler Certified
Safe Serve food handler certification means our team meets health and safety standards for in-store food demos. Whether it’s a specialty food product or a nutraceutical sample, we handle it by the book.
Tips Certified
TIPS is a nationally recognized alcohol responsibility training that teaches you how to spot intoxication, confidently check IDs, and safely refuse service—certification that many venues and brands require before you’re allowed to work on-site.
Sales Person Certified
Our staff includes MBWA-certified Salespeople — trained specifically on Michigan’s beer and wine distribution landscape. This certification means they understand wholesale compliance, can speak knowledgeably about product lines, and know how to drive sales conversations that resonate with buyers, retailers, and consumers alike.
Associate Member
Associate Member of the Michigan Beer & Wine Wholesalers Association, the leading statewide trade group for beer and wine distributors—recognition that underscores our credibility, compliance, and deep alignment with industry standards that matter to clients in alcohol distribution and brand promotion.
Why We’re Different
Michigan-Rooted. Product-Obsessed. Authentically Driven.
🌿
Michigan Experts
We work exclusively in Michigan — from small-batch craft makers to iconic Michigan brands. Our ambassadors know the local market, the local stores, and the local customers.
🧠
Deep Product Knowledge
We specialize in food, alcohol, and nutraceuticals. Our ambassadors go deep on every product they represent — ingredients, taste profiles, sourcing, and story — so every conversation is credible.
✨
Authentic Personal Advocacy
We don’t script our ambassadors. We match them to products they genuinely love and let their real enthusiasm do the selling. Customers feel the difference — and the numbers show it.
Michigan Brand Ambassadors powers in-store demos for food, beverage, alcohol, and nutraceutical brands—everywhere from small-batch makers to iconic Michigan labels, right here in Michigan stores. Our local pros don’t just hand out samples; they actually know the product, share their own authentic take, and turn real conversations into real sales.
Who We Are
A Michigan team that treats your brand like their own.
We’re a promotional staffing agency built in Michigan, for Michigan. From Detroit to Grand Rapids, Lansing to the U.P., we connect brands with the local communities that matter most to them.
Every ambassador we place is vetted, trained, and briefed on your brand before they ever step on site.
Frequently Asked Questions
Everything You Need to Know Before You Book
How far in advance do I need to book?
We recommend booking at least 2 weeks in advance for standard activations. For larger campaigns or multi-location events, 3–4 weeks gives us the best window to match you with the right ambassadors. That said, we handle rush requests — reach out and we’ll tell you what we can do.
Do you handle product training?
Yes — and this is where we’re different. We don’t just hand ambassadors a talking-points sheet. We go deep on your product: flavor profiles, ingredients, sourcing, story, and brand values. Our ambassadors genuinely know what they’re selling, and customers feel that. We’ll work with you to build a custom brief before every activation.
What Michigan markets do you cover?
We operate exclusively in Michigan, with active ambassadors across Metro Detroit, Grand Rapids, Lansing, Ann Arbor, Flint, Kalamazoo, and surrounding areas. We work in major retail chains including Meijer, Kroger, Total Wine & More, Sam’s Club, Whole Foods, and Walmart locations statewide.
What’s the minimum event size?
We work with activations of all sizes — from a single ambassador at an in-store demo to full teams for large-scale events and multi-location campaigns. Whether you’re a small-batch Michigan brand running your first demo or an established label scaling across the state, we have a solution that fits.
Do you provide event recaps or sales reports?
Yes. After every activation, we provide a post-event recap covering units sampled, customer interactions, and key observations from the floor. You get real intel — not just a headcount. This helps you optimize future activations and gives your team something concrete to report back on.
What types of products do you specialize in?
We specialize in three verticals: food, alcohol, and nutraceuticals. This includes craft spirits, wine, beer, ready-to-drink beverages, specialty food products, supplements, and wellness brands. We don’t generalize — we go deep in these categories so our ambassadors bring real knowledge, not just a friendly face.
The MBA Difference
Real Passion. Real Results.
Our ambassadors aren’t actors running a script — they’re people who genuinely love the products they represent. When a customer at a Total Wine asks ‘what does it taste like?’ or a Sam’s Club shopper wants to know what’s in a supplement, our ambassador has a real answer rooted in real experience.
That authenticity is what moves product. Every time.
Why Choose Us
Reliable Staff. Zero Guesswork.
01
Vetted, Trained Ambassadors
Every ambassador is screened, briefed, and brand-ready before your event.
02
Statewide Coverage
One point of contact for events anywhere in Michigan.
03
On-Site Management
Team leads run the day so you don’t have to.
04
Results You Can See
Photo recaps, sample counts, and engagement reports after every activation.
What Our Clients Say
Real Results. Real Clients.
★★★★★
“
Every time MBA is at our Sam’s Club location, sales go through the roof. He has this incredible ability to connect with every single customer who walks through the door — his warm, inclusive personality and that genuine smile of his make people stop, engage, and buy. We’ve never seen numbers like we do when MBA is in the building.
Andrew
Sam’s Club
★★★★★
“
We brought MBA in for in-store spirits sampling at key accounts, and the results were immediate. Their ambassadors know how to engage customers, educate them on flavor profiles, and close the sale. We saw a 45% lift in sell-through on sampled products, with cases moving off shelves at a rate we’d never experienced before. They have a gift for turning browsers into buyers.
Melissa
MSN Tayler
★★★★★
“
We partner with MBA for our in-store activations at Total Wine & More, and they sell us out. Every. Single. Time. Their ambassadors bring real energy to the floor — they know Mamajuana, they love the product, and customers feel that. We’ve watched bottles fly off shelves in hours that normally sit for weeks. MBA is our secret weapon for retail.
Candela Mamajuana
Total Wine & More
How It Works
From First Call to In-Store in as Little as 5 Days.
01
Submit Your Request Today
Call 248-705-2900 or fill out the request form. We respond the same day.
02
We Match Your Team Within 48 Hours
We hand-pick ambassadors based on your product, market, and event type. You approve the team before anyone is deployed.
03
Your Team Shows Up Ready As Fast As 5 Days
Trained, briefed, and on-brand. Most activations can be deployed within 5 business days of booking.
⚡ Ready to deploy fast? Call us directly:
Fastest response guaranteed — same day callbacks
What We Do
Services Built for Real-World Impact.
Event & Trade Show Staffing
Greeters, hosts, and booth staff who keep your brand front and center.
Food · Alcohol · Nutraceuticals
Product Sampling
Put your product in the right hands. Our ambassadors drive trials that convert.
Food · Alcohol · Nutraceuticals
Street Teams & Activations
Boots-on-the-ground crews that take your brand into the wild.
Food · Alcohol · Nutraceuticals
Promotional Models & Hosts
Polished, professional talent for launches, expos, and VIP events.
Food · Alcohol · Nutraceuticals
Serving Michigan’s Top Markets
Where We Work
Detroit Metro
Grand Rapids
Traverse City
Lansing
Flint
Saginaw
Cadillac
Ann Arbor
Kalamazoo
Midland
Ready to Move Product? Let’s Build Your Team.
Michigan brands trust MBA to put the right ambassador in front of the right customer — with the product knowledge and genuine passion to close the sale. Tell us your brand, your market, and your timeline. We’ll handle the rest.
Get In Touch
Michigan Brand Ambassadors
Serving events, brands, and agencies across the state.
See Us In Action
Michigan Brand Ambassadors 